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Brand You: The power behind your brand paper

Member Price: $57.00
Non Member Price: $75.00

DisclaimerThis material is copyright. Apart from any fair dealing for the purposes of private study, research, criticism or review, as permitted under the Copyright Act, no part may be reproduced by any process without written permission from The Tax Institute.
Unless expressly stated, opinions are not that of The Tax Institute, which accepts no responsibility for the accuracy of any of the information contained within it.

Published on 18 Oct 12 by TASMANIAN DIVISION, THE TAX INSTITUTE

Every individual or business has a brand regardless of whether they know it or not. Your reputation often precedes you and therefore it impacts on your opportunities. The great brands of the world continue to grow even while others struggle to maintain market share. Think Apple, Virgin or IKEA; the techniques they use are simple.

This paper shows you how to:

  • refine your brand – supercharge it with value, clarity and direction
  • engage your team – getting others to support your journey
  • delight the customer – kick-start great word of mouth.

Author profile

Rick Marton
Rick is a Brand and Culture Architect with Effective Naturally. Rick is a Social Entrepreneur and is recognised by organisations nationally across a range of industries. He is a marketer that sees spin as an unsustainable lie and is recognised by brands locally and abroad for his ability to bring people and business closer together for more effective outcomes. His business started from unlikely beginnings at the age of 14, but Rick now owns two sister companies with dynamic teams: Coyote Events that designs and delivers premium business events; and Effective Naturally, that builds brands people love. - Current at 18 October 2012

 

This was presented at 2012 Tasmanian State Convention .

Get a 20% discount when you buy all the items from this event.

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Cash economy audits and benchmarking

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Client communication

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Businesses: sham contracting, buying and selling. The impact of the FWA 2009

Author(s):  Andrew CAMERON

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Brand You: The power behind your brand

Author(s):  Rick MARTON

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Reducing penalties and resonably arguable position presentation

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The ins and outs of dutiable property in Tasmania

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Valuations and the small business CGT concessions

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Income tax anti-avoidance and SMEs

Author(s):  Karen GOODFELLOW

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Tasmanian pre-convention trust distribution workshop and case studies presentation

Author(s):  Ken SCHURGOTT

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